people
Directors

Main Members

  • Woo, Jinae

    • 14 years of research experience
    • Macromil Embrain, Ipsos Korea
    • Majored Statistics in Seongsin W. Univ.
    • Experience in whole marketing process including NCD/NPD, Brand strategy,
      analysis of sales performance, CS, MS, etc.
    • Set up for Big Project(over 3 hundred billion won) and handle connecting business
      between related departments
    • Home appliances, IoT, Beverage, Finance
    • Samsung Electronics, Samsung Card, Google, Hite Jinro, SPC

  • Byun, Sang-Hee UX Leader

    • 16 years as UX/UI designer
    • Aeon Communications
    • U2 System
    • Majored Business Administration in Ewah W. Univ.
    • UX Design
      - Qualitative User Research, UX Concept/Strategy, UX Guideline, User Scenario
    • UI Design
      - Mobile, Home Appliances, Smart Solution
    • Samsung Electronics (Mobile Communications Business),
      4 companies of Samsung Finance, SKT

  • Lee, Eun-Kyung (Chris)

    • 6 years of research experience
    • Sun Microsystems Korea
    • MYRR research consultant group
    • Majored Political science in Ewha W. Univ.
    • Excellent English Communication
      - Translation, Interpretation
    • Experience in Global company research
      - Nestle, Coca-Cola, Johnson & Johnson, Tefal
    • Local companies
      - Samsung Electronics, Samsung Life, KB Bank

  • Kim, Seon-Hee

    • 10+ years of research experience
    • Pizza Hut Korea
    • Global Research
    • A&R Research
    • Majored Economics/ Application Statistics in Yeonsei Univ.
    • Advanced statistical analysis expert
    • Major projects
      - Food & beverage: pizza, alcoholic drinks, beverage, coffee, restaurants
      - Consumer goods : cosmetics, medicine, cigarette, clothing
      - Durable goods: automobile, furniture, windows & doors

  • Lee, Ho-Hyun

    • 7 years of research experience
    • Korea Research
    • Product planning in Cuchen
    • Majored Sociology in Korea Univ.
    • Excellent English Communication
    • Many experience in global projects of Samsung Electronics
      - USA, Russia, Mexico, South America, etc.
    • TV(UI), IPTV, Refrigerator, MP3, Mobile messenger, Remote service,
      E/M commerce, Appliance store, Automobile
    • Renault Samsung, Sony, Hotel Shilla, SK Planet, BMW

  • Yoo, Hye-Jin - DP

    • Over 15 years of research experience
    • Union Research
    • Korea Research Center
    • Macrogate
    • Major projects
      - Home appliance STP global survey for 7 countries
      - Baby food market tracking survey (over 10 years)
      - Telecommunication company demand forecast survey
      - Customer satisfaction survey at Incheon International Airport
      - Initial reaction of automobile survey for European market